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Spring 2015 Master Classes

Spring 2015 Master Classes

The Spring 2015 Master Class Series

Saturday March 21st

Web Mapping and Basic Data Herding

with Hugh Stimson

There are stories in the data. You need to get them out of there, and onto a map, preferably on the web. You'll walk away from this class with hands-on experience with the best tools available to make the most convincing interactive web maps from the messiest of data (without writing any code).

Saturday March 28th

Writing Effectively

How to Think Like an Editor

with Hope Kamin

If you ever need to communicate through writing, this Master Class is for you. Seasoned news editor Hope Kamin gives you the skills you need to think like an editor and produce cleaner, crisper, and more interesting copy.

Saturday April 11th

Strategic Frames and Messaging Demystified

with James Boothroyd

No matter how important or incendiary, if your issue is communicated poorly it won’t make it onto the public agenda. Led by a consultant with international experience in environmental and public-health communications, this Master Class will help campaign and communications managers understand how strategic frames and messaging work, and how to craft frames and messages to reach target audiences – and key media – and advance social change (without spending a million on market research).

Monday April 13th & Tuesday April 14th

Mastering Google and Going Deeper

webinar Web Research Skills for Activists and Independent Journalists

with Tim Groves

How do investigative journalists and private eyes find the information they need? This Master Class will teach students how to do deep digging on the web and find valuable information that is hiding in plain sight.

Saturday April 18th

Beyond the Grant

Alternative Funding, Financing, Enterprise and Investment Options

with Rachel Forbes

In recent years, many go-to sources of grant funding for non and for profit organizations alike have either dwindled or become increasingly difficult to compete for. In this Master Class, instructor Rachel Forbes will teach you how to find unconventional sources for grants, and look at the funding landscape beyond the grant.

Saturday May 9th

How to Make Smarter Decisions About Your Website with Google Analytics

with Eric Squair

We are all publishers now. If you want to have impact in the digital age, you must publish something online. This is a hands-on introductory Master Class for non-technical people, focused on giving you actionable insight into how to be more effective in your online work.

Saturday May 23rd

High Impact Online Campaigning

with Emma Pullman

*This class has been cancelled*. Online campaigner Emma Pullman will take you on a full-day journey of collaborative, hands-on training in online campaigning and strategy. This workshop will walk you through everything from the basics of online organizing to campaign strategy to email writing.

Saturday May 30th

The Art of Crowdfunding

Harnessing Story for a Powerful Campaign

with Ian Mackenzie

Taught by filmmaker and media activist Ian MacKenzie (Occupy Love, Sacred Economics), The Art of Crowdfunding will demystify the world of crowdfunding and provides you with specific storytelling strategies that will help you tap into the revolution.

This class is being sponsored by Canadian Media Guild (CMG). Registration includes an optional CMG Freelance branch membership ($150 value).