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How to Beat the Odds: Low-Budget Campaigns that Win
Winning means starting with the right strategy first, then determining appropriate tactics.
In this Tyee Master Class, Bill Tieleman teaches how it's possible to run campaigns that beat the odds in British Columbia. Bill is winner of three successive provincial binding referendums -- last year's HST vote and two on the Single Transferable Vote -- and is speaking out for the first time since his HST victory.
This workshop grants you exclusive access to the strategic mind behind some of B.C.'s most significant citizen victories. Be one of the first to learn Bill's formula for coming out on top despite being significantly outspent in all.
Who's it for? Activists, campaigners, strategists, non-profit workers, and communications and marketing professionals of all backgrounds and experience.
Bill Tieleman is one of BC's best-known communicators, political commentators and strategists. For 13 years he has run West Star Communications, a consulting firm providing strategy and communication services for labour, business, non-profits and government agencies.
His campaign successes include launching Fight HST with Bill Vander Zalm and Chris Delaney, where he was strategist for the first-ever successful citizens initiative petition to eliminate the Harmonized Sales Tax, and then won the summer 2011 binding referendum. Bill was also president of NO STV, defeating the Single Transferable Vote electoral system in both the 2005 and 2009 binding referenda.
Former communications director in the B.C. Premier's Office and at the BC Federation of Labour, Bill holds a masters degree in political science from UBC and publishes a weekly column in 24 Hours and on The Tyee.
Follow Bill on Twitter @BillTieleman.
Visit Bill's blog.
Don't live in Vancouver? The Tyee has partnered with the Rosedale on Robson hotel to offer a 25% discount to Master Class participants. The Rosedale on Robson is a locally-owned, eco-friendly hotel within walking distance of the classes. Just mention you want The Tyee rate at the time of booking.