The British Columbia Liberal Party is attacking Conservative Leader John Cummins as "unprincipled" in radio ads released today.

"That BC Conservative leader sure like everyone thinkin' he's a real conservative," says a man's voice in one of them. "What a joke. He voted for the NDP in the last election."

"So Cummins pretends he's a conservative, then votes NDP," says a woman's voice. "Just what we need, another unprincipled politician."

The campaign, which indicates Premier Christy Clark's Liberals see the Conservatives as a threat, also includes a website that accuses Cummins of being reckless on the economy and taking a $100,000 a year federal pension despite being opposed to the rise in the minimum wage.

Cummins, a former federal Conservative member of parliament leads a provincial party that holds no seats in the B.C. legislature. He was not immediately available for comment.

While the Liberals have tried to brand NDP Leader Adrian Dix as the architect of the Glen Clark government, they are yet to launch attack ads against him like the ones aimed at Cummins. The NDP holds 34 seats in the legislature.

The NDP, for their part, released television ads after Christy Clark was chosen as Liberal leader that suggested she was a copy of former Premier Gordon Campbell.

Andrew MacLeod is The Tyee’s Legislative Bureau Chief in Victoria. Reach him here.